MINISO, a Japan-based designer brand, was co-founded by Japanese designer Mr. Miyake Junya and Chinese young entrepreneur Mr. Ye Guofu in Tokyo, Japan, with the former serving as chief designer.
MINISO entered the Chinese market in September, 2013, and began to develop in the Chinese market comprehensively. It actively explores the international market and has opened over 3500 stores in five years, with business turnover reaching USD 2.5 billion in 2018.
MINISO established a new type of life aesthetic collection store, which has become the main force in the department stores and shopping malls along with catering, fast fashion clothing and entertainment. It strives to provide consumers with smarter, simpler and cozier products, so that consumers can experience relaxed and happy lifestyles when shopping.