A groundbreaking for a new attraction designed to generate traffic at a time when the American mall is reinventing itself as a shopping and entertainment venue.
That was the scene at Plymouth Meeting Mall on Tuesday as a truck unloaded Lego pieces to helmet-wearing, shovel-holding tykes who were eager to get construction underway for what promises to be their new play area by spring: a 33,000-square-foot Legoland Discovery Center…
…Dan Brickner, executive vice president and principal at Mount Laurel-based Metro Commercial, who represents the entertainment and dining firm Dave & Buster’s, said such venues were proven traffic generators.
“Enclosed malls are increasingly seeking new entertainment concepts to differentiate themselves from the competition, expand their trade areas, and attract more shoppers,” he said. “Movie theaters have traditionally been the extent of the entertainment offering in or around malls, but now we are seeing tenants such as Dave & Buster’s, Top Golf, and Pinstripes opening within the mall or on an out parcel. These uses attract a clientele that will travel farther and stay longer for a unique experience.”
For more information read the whole article by Philly News Staff Writer, Suzette Parmley here.